SEO Link Building Made Easy
SEO link building is the cornerstone of a successful search engine optimization strategy. Every website needs to build links in order to be ranked by the search engines on the results pages. Link building can be frustrating and it is easy to build low value ineffective links.
What is SEO link building?
SEO link building is defined as the process through which high value backlinks to your site are obtained from high ranking websites. Your keywords should always be used within the anchor text of the link to ensure maximum value. Links can be generated through advertisements, comments, articles, press releases, social media or bookmarks on social sites.
Why build links?
Search engines place a lot of importance on the quantity and quality of backlinks to a website. Links form a big part of the algorithm used by search engines to determine ranking and links from high volume websites have the ability to generate a lot of traffic to your website. Websites with a lot of quality links are seen as experts on their subject matter and will therefore rank high on the search engine result pages.
How can SEO links be build?
There are numerous SEO link building methods that can be used to build backlinks. Some of the acceptable and widely used methods are:
Article marketing
Comments on blogs or forums
Reciprocal links
One-way links
Press releases
Facebook and Twitter
Bookmarks
Directories
Article Marketing
This is a very effective link building tool and can also be used to establish credibility. Articles should be written using your keywords (keyword density of 3% – 6%) and should relate to your website, product or services. Always ensure that the links back to your website contains your keywords in the anchor text. Follow the guidelines and rules of the article directories when submitting articles to ensure that your articles are published.
Comments on Blogs or Forums
Links can be created by commenting on blog or forum posts. It is advisable to place a link back to your website in your username and not in your comment. This method of SEO link building has been abused and you may find that a lot of blogs and forums delete comments that do not add value. For maximum results it is advisable to comment on blogs or forums that relates to your website, service or product and that allows do-follow links.
Reciprocal Links
It is a good idea to have a few quality reciprocal links to high PR websites. When two websites link to each other it is called a reciprocal link. Always link to a website with a high PR (page rank)that relates to your service or product. Links can be obtained through contact with the webmaster of the website that you want to link to and some websites have an automated process. It is important to make sure of the PR of the page that links to you since not all website pages have the same PR.
One-way Links
High value one-way links are the gold of SEO. The search engines allocate more value to one-way links than reciprocal links. Posting content (not comments) on popular blogs or high PR websites generate quality one-way links. Some blogs and websites allow guest posts and it is important to build a relationship with these type of sites. Always manage your links to ensure maximum value and only build links from established websites in good standing.
Press Releases
One-way links, awareness and traffic can be generated through press releases. This method has also been abused and the search engines are aware of this. Only submit a press release when you have something to share or announce and make sure that it is well written. You should ideally not submit more than 4 press releases in a year.
Facebook and Twitter
Promoting your website through Facebook and Twitter is a must. High quality links generating traffic to your website can be build through these sites. You can reach a lot of potential customers and improve your rankings by using these two sites effectively.
Bookmarks
Another method that has been badly abused. One-way links can be build by bookmarking your websites on various social sites. The value of these links have decreased due to abuse but it is still a viable SEO link building method.
Directories
You can build one-way links by submitting your website url to directories. Try to limit your submissions to directories with a high PR.
What not to do
Do not make use of link farms
Do not build links from banned sites
Do not build links from gambling or porno sites
Do not build massive amounts of links in a short period of time
Do not use black hat techniques
The key to a successful SEO link building strategy is to continuously build high quality links over a period of time. You should aim to build 10-20 links per day using a combination of methods. This should not take you more than an hour daily and is worth the effort. It is important to understand that SEO link building takes time and will not push your website to the number one position on the results pages overnight.
Tags: Building, Easy, Link, Made
Posted in Microblogging |
Methods of SEO Link Building
In SEO, building up links is one of the most important element for its success. Many have said that the more links you have, the more popular you’ll get. This is true in a sense that the links should comply with search engine guidelines, such as the relevance of links linking back to a website. White Hat SEO uses different methods of getting links throughout the website. Here is a list of those methods commonly used today by SEO companies across the world. Reciprocal Link A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. There are two methods to reciprocal linking, the three way linking and link exchange.
Three way linking
Three way linking is a special type of reciprocal linking. The attempt of this link building method is to create more “natural” links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains. Link Exchange
An alternative to the automated three way linking is link exchange. This method involves members advertising a website they want to get links to, and will in turn offer reciprocal or three way links back to the sites that link to them.
One-Way Linking This involves a hyperlink that points to a website without any reciprocal link; thus the link goes “one-way” in direction. SEO Philippines consultants states that this way of linking is considered more natural in the eyes of search engines. An effective way to build this type of one-way linking is by distributing articles through content sites and article directories. When publishers use these articles, those one-way links help authors increase their page rank. Multi-Way Linking This is a technique used for website promotion whereby websites may create similar one-way links that each involves 3 or more partner sites. This provides each website with a one-way non-reciprocal link. According to Google and Yahoo, the latest search algorithms have evolved to hold less favor towards websites that contain a high percentage of reciprocated links, and a higher favor towards websites that maintain a high level of incoming non-reciprocated (one-way) links, which makes this technique popular. Link Campaign Link campaigns are considered as both online marketing and SEO. This technique usually involves a business seeking to increase the number of visitors to its web site through asking its strategic partners, professional organizations, chambers of commerce, suppliers, and customers to add links from their web sites. According to SEO Philippines consultants, a link campaign may involve mutual links back and forth between related sites, but it doesn’t have to require the reciprocation of links. Link Bait Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Link bait can be an extremely powerful form of marketing as it is viral in nature. Link Bait as a Form of SEO Many, including SEO Philippines consultants, have stated that quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. One way of doing this is by releasing a link bait article so that bloggers and social media users would promote the piece in tandem. According to studies, social media traffic generates a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.
Types of Link Bait Informational - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit. News - Provide fresh information and obtain citations and links as the news spreads. Humor - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait. Evil/Bad - Saying something unpopular or mean may also yield a lot of attention. Tool - Create some sort of tool that is useful enough that people link to it. Widgets - A badge or tool, that can be placed or embedded on other websites, with a link included.
Blog Commenting Leaving a comment on a blog can result in a relevant do follow link to the individual’s website. Most of the time however leaving a comment on a blog turns into a no follow link, which is almost useless in the eyes of search engines such as Google and Yahoo. On the other hand, most blog comments get clicked on by the readers of the blog if the comment is well thought out and pertains to the discussion of the other commenters and the post on the blog.Visit http://www.myoptimind.com for more info.
Tags: Building, Link, Methods
Posted in Link Building |
Secrets to Using Social Bookmarking For Link Building
Social bookmarking became popular as a tool to share your favorite websites with others on the internet. However, the growth of ecommerce over the last few years has meant that almost all elements of the internet have been commercialized to a certain extent. So, it’s no wonder that social bookmarking too is being used as a way to create links to your website, easily and that too for free. There are a lot of websites that allow you to use social bookmarking for link building, but you can only use them to enhance your website’s popularity and page ranking, if you know how to use social bookmarking.
Here are some secrets to using social bookmarking that you may be interested to know:
1. There are lots of sites, but it is not advisable to join every one of them. The key is to join the most popular ones, which can provide you some useful back-links to your site. Signing up is a fairly easy process and so you can start using social bookmarking in quick time.
2. The key is to create ‘deep links’. You can create links to the internal pages of your website instead of just putting the link to your homepage in every social bookmarking site. This can be effectively done by means of submitting relevant content and blogs to these sites.
3. Most of these sites allow you to set up a profile. Use this opportunity to place at least one link along with anchor text in the profile. This can improve the overall value of your link considerably. If a site allows you to place more than one link then it’s even better!
4. In order to get maximum mileage out of social bookmarking, interlink your social profiles on various sites. This type of link benefit is also known as ‘link juice’. In order to utilize link juice, you can avoid sites which use ‘nofollow’ tags and other search engine optimization barriers, which stop you from interlinking your profiles.
5. It is also important that you use the best social bookmarking sites on the net. Some of the sites that can provide great link benefits are:
? Digg.com: this site provides you the opportunity to place multiple links accompanied by anchor text in your profile. You can also submit your articles here and gain popularity among other members. In due course you can gain many links too!
? Technorati.com: your blogs will get picked up by this site but you won’t get the benefits of anchor text. You also have to add a code to your website in order to be able to get a link.
? Google: If you have a gmail account, you can make it work for link building too! Don’t be surprised because, Google allows you to add links to your homepage as well as internal pages.
? Mister-Wong.com: this is another immensely popular social bookmarking site that allows you to add multiple links and anchor text.
Now that you know these secrets to using social bookmarking for link building, you may be raring to go and try them. So, why wait any longer?
Tags: Bookmarking, Building, Link, Secrets, Social, Using
Posted in Social Bookmark |
A Great Compliment to Link Building Through Social Networks and Their Effect on Google SEO
With the growing number of Social Networks, and their enormous audience, we have identified a quick way to begin building links to your site which will in turn help your Google SEO efforts. Do you already have a twitter account, or a Business Facebook account? Both are great at creating extensive links to your site.
If you have not yet created a Twitter account, do so immediately. Find a name that relates to your product, idea or passion. If you have a website about apples, get a twitter name with the word apples somewhere. Begin by finding the highest ranked Twitter users by searching TwitterHolic, then click on the people they follow and look for members who have somewhat even number of followers to following.
This means that they likely have automated following, meaning that if someone follows them, they automatically follow you back. Just think of it this way, if 20,000 follow them, and they follow you back, now your Twitter network is 20,000 more strong.
Find 10, 20 or 100 members like this and you now have a very large network. The content of your message is very important as you want to attract new followers. Think of this process like recruiting. If you don’t have the right “pitch”, they are not likely to follow, so be informative. Making sure to provide information of value can be tricky. I have found easiest to always talk about things I am passionate about. It seems effortless.
After you have built a nice following, you can begin to send messages related to your product. I try to follow a simple rule, how many sales related messages am I willing to read before deeming that person a marketer and un-following them. A good place to start is 1 message about what I am trying to promote for every 10 non link messages.
Once you begin sending messages about your idea, website or product, make sure to include a link to it. Now just that think, if your Twitter network is 20,000 strong, that link now has gone to 20,000 Twitter pages, essentially creating 20,000 links to your site, product or idea. Do this on a regular basis and you won’t believe the results.
Tags: Building, Compliment, Effect, Google, Great, Link, Networks, Social, Their, Through
Posted in Microblogging |
The Art of SEO Link Building is Finally Getting Interesting
This white paper has been prepared by Tug. Tug, is a Search Engine Marketing specialist agency, based in Shoreditch, London.
Search Engines have evolved into a new consumer, communications and marketing channel. Google, Yahoo and MSN serve 213 million searches a day.
In fact, 9 out of 10 internet surfers use a Search Engine to start their internet journey. Therefore, if your website doesn’t have visibility in the engines, you are missing significant volumes of traffic.
What is Search Engine Optimisation (SEO)?
Search engine optimisation, or SEO as it’s commonly known as, is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and efficiently. The sole aim and objective is for it to rank higher for keywords relevant to your business. Optimising a website and building link equity, are critical to gaining visibility on the organic or natural (left hand side) of a search engine results page (SERP).
Two Parts to SEO: On Page Optimisation and Off Page Optimisation
SEO, is done in two stages, known primarily as on page and off page. On page involves the website itself and fundamentally evolves around the design, build and copy laid out within the actual site. Off page relates to building link equity for your site through what is referred to as, Link Building. The latter is basically about gaining 3rd party exposure of your website. Both activities are necessary to improve a site’s position in the engines’ Natural Listings, for relevant searches.
Two Types of Link Building: Passive and Active
Passive Linking
Traditional link building to create 3rd party exposure and to build link equity has concentrated on passive linking. We define passive linking as the creation of links that will passively stay linked to your site, waiting for a spider to index them. This includes paid link directories and reciprocal linking. With a new website one should still always starts by laying a foundation of links within general and vertical specific directories. The next step would be to develop a base of article submissions, using white papers or PR stories. However the next step in your link building strategy has become much more interesting as there are so many valuable new ways to link build such as active link building.
Active Linking
Active link building is creating links that could spawn the creation of new links through active human interaction. Leaving comments on a relevant industry blog with a link back to a pertinent white paper on your site would be an innovative way to drive engine spiders as well as humans (consumers or expert influencers) to your website. Many forums allow links back to your site within conversations. Keeping the conversation going on several forums and blogs with a good Page Rank is a great way to practice active link building. An industry has also sprung up around the creation of Facebook and Myspace profiles. If kept up to date with relevant, rich content and value add links back to your site, this is another strong form of active linking.
Passive Link Building
• Free / paid directory submission
• Article and news submission
• Press release distribution
• Reciprocal linking
• Video & Image submissions
Active Link Building
• Forum Threads
• Blog Comments
• Corporate Blogging
• Social Network Profiles
• Link Baiting
Link Building is getting more Creative due to the coming of Universal Search
Google has been experimenting with the look of its results page as well as the types of results it provides for a specific search. The next version of Google will look a bit like the latest version of www.ask.com. Go check it out. When you type in ‘Fraggle Rock’ it not only lists relevant websites, but images of the children’s television show characters as well as other interesting narrower searches and other related children’s TV shows.
Google calls it Universal Search. In the not too distant future when you search for Madonna you will be served listings of Madonna sites, Madonna photos, links to buy Madonna tracks, latest news articles about Madonna, you tube videos of Madonna – all served on the same Google SERP. This is why link building has become more interesting over the last 18 months.
Google is up weighting the value of new forms of links as they index not only websites but all the available content, videos, music, images, news etc. that they will need to populate their new Universal Search SERPs.
Submitting rich videos with the correct file description, to video directories can have a great effect on your link building results. You can also place images, which are named in relation to your meta and with links back to your site, on photo sharing sites. Fresh news also has a high value as Google prepares for Universal Search. And of course up to date blogs, forums and web 2.0 sites are high on Google’s list of content providers for their new SERPs – therefore active links from these sites are very valuable in the newly invigorated world of link building.
For examples of Active and Passive link building please see the case study below of a successful ongoing campaign developed and managed by Tug’s team of SEO professionals.
Search Engine Optimisation Case Study: www.mrpaparazzi.com
Problem:
• Celebrity blog, Mr Paparazzi.com was launched in November 2007 into the competitive online gossip arena.
• Backed by Darryn Lyon’s celebrity photo agency Big Pictures, Mr Paparazzi.com had the largest photo database in the UK, but no traffic
• The website had no visibility on any page of the major search engines
• Mr Paparazzi.com needed a cost effective way to drive high volumes of awareness traffic to ultimately monetize the new property
Solution:
• From launch, Tug developed a PPC campaign focussing on driving cheap traffic from the Google content network.
• In addition, the site was optimised for the keywords: Celebrity News, Celebrity Gossip, Celebrity Videos and Celebrity Photos – the most searched for keywords in the vertical
• Tug worked with the development team to optimise the content and coding of the site, as well as improve the content management system, to manage the optimisation of daily posts.
• In January, Tug started link building. The first 2 months were spent laying a foundation of links in general and celebrity directories.
• In the following months Tug backed this up with pr and celebrity article submissions, posts of fresh news on news feeds, links with other celebrity blogs and discussions on relevant forums. Exclusive videos were also posted on video directories, baiting people to come to the site for more.
• Due to active linking these links were spread by interested parties and resulted in increased exposure and even more good quality links.
Results:
• After 5 months Mr Paparazzi.com had a top 5 position on Page 1 of Google, Yahoo and MSN for all targeted keywords
• Over 60% of the site’s traffic comes from Tug’s Search activity
• Month on month direct traffic is growing steadily showing that users who found the site through search are now coming of their own accord
• By using only PPC and SEO to build traffic, in less than 9 months, Mr Paparazzi now boasts over 6 million page impressions a month! It is now viable to sell advertising and monetize the site.
Tags: Building, Finally, Getting, Interesting, Link
Posted in Link Building |
Feature Of Seo Link Building Tactics
It’s well known throughout the SEO industry that quality one-way links are the lifeblood of your rank building strategies. And while quality is certainly an important factor here, so is quantity. There is a myriad of different way to gather these links, some of them ethical and proper, and some of them are less so. The article will cover three of the more reliable and consistent means to develop those one-way links.
The first SEO tactic is Article Marketing. This one has been around for a while, but is still a valid method for obtaining links. The process works by first writing an article that is somehow beneficial to the community at large. for visit detial:-www.offline-promotion.com.What this means is that you must not write a lot of self-promotional drivel. You have to write something that is legible and valuable.
Once the article is written you submit it to various sites around the net. These sites make the article available for others to reprint on their own sites which will, in turn, continue to increase the number of links to your site.
There are some old tricks here that need to be avoided as well. There are a lot of claims by companies that they can automate both the writing and submission processes. However, subscribing to these systems really just makes you that annoying person that spams the submission sites with pages and pages of gibberish. You never want to be that person.
Article marketing as part of your SEO strategies, then, can be a strong foundation, a way of building up a constant stream of new and valid links. And maybe even some traffic.
The next link building tactic is to follow in the steps of your competition. This begins with your keyword research (which should have happened at the beginning of your SEO campaign) and research into what your competitors are targeting. Then you can discover where their links are coming from. And once you’ve accomplished that task, you can seek out a link from them as well.
Again, you have to be careful and avoid certain behaviors. First, don’t just spam-email a number of vaguely related sites. These requests just end up in the junk email pile, if they don’t seriously annoy the site manager first. Second, don’t beg. Give them a real reason to want to link to you, and it will happen. By offering something of value to the community you are targeting you can naturally encourage the others to link to you just as they did to your competition.
The third SEO link building tactic is to use blog comments. Community is becoming more and more important in the online and Internet marketing worlds for more detial:-www.seo-prediction.com.Not only should a company maintain a blog, but they should actively follow other blogs in their industry as well.
In this link recruitment tactic, however, the links should actually be considered a secondary benefit. Just like asking for links, you should be honestly adding something to the conversation at hand. And that means you cna’t just jump from blog to blog leaving comments like “great post” or “U R so SMRT.” When you leave comments like that you are not fooling anyone. And you might just earn the annoyance of the blogger who could decide to delete the worthless comments.
Other comment etiquette includes always leaving quality comments, i.e. Spelling errors and grammar mistakes won’t endear you to potential visitors. When you fill in the name field you should not stuff it with keywords. This is obvious spam. And when you do include a link, use the URL field. That’s what it’s there for. And just like articles, trying to post the same-but-slightly-different comment again and again or across multiple blogs will get them deleted by most bloggers.
By employing these methods consistently in your SEO campaign you can begin to increase your rankings and develop a strong reputation in the online realm.
Tags: Building, Feature, Link, Tactics
Posted in Link Building |
How To Do Social Bookmarking During Your Seo Link Building Campaign
If you are not SEO & want to read full article so, I want to give you some overview on social bookmarking. This social bookmarking activity is highly dedicated to manage your daily work during internet surfing. Currently, major internet users are using browser bookmark tool to get it done so, they can access that bookmarks at any time. If you will use some another system during your work so, you will not able to access that bookmarks.
In terms of social, social bookmarking will give you facility to access your saved URL across the internet with your certain login detail. You can also share your favorite URL to your network via social network. Right away, If you are owner of any blog or article or website so, social bookmarking will help you to gain your search engine visibility as well as views.
Now, I want to share some useful tips which will help you during your SEO link building campaign.
Profile: If you want to create strong social bookmarking profile so, you have to focus on following factors.
1. Before submission, try to create full profile with your image and company URL.
2. Always create your social bookmarking profile with your name.
3. Don’t make multiple profiles in same website. Try to stick with one and update it so, It will help you get good Google page rank.
4. If you will find out some new social bookmarking website so, before creation of profile check some existing profiles. It will help you to get more ideas. You can identify some active profiles over website & try to make similar that.
Title and Description: There are two kind of social bookmarking websites first one is Do follow and second one is No follow. If you want to gain your search engine ranking with social bookmarking activity so, you have to focus on this factor. Before submit any URL to website you have to check whether it is do follow or no follow. If website is do follow so, you can submit your URL with targeted keyword and no follow so, submit your URL with some attractive Title so, It will help you to gain click through rate during search engine indexing.
Tagging: You are also able to add some useful keyword during submission. Tagging is very important to improve your submission crawling rate. For example, If you are working on “business management company” keyword so, tag your keyword in single phrase. It will help you to spread your link in multiple external links over social bookmarking website.
Tags: Bookmarking, Building, Campaign, During, Link, Social
Posted in Social Bookmark |
Building Back Links Through Social Bookmarking
Undeniably, the fastest and easiest way of reaching out to a large audience is the internet. Various products and services are already provided online, making the internet one of the most visited place on earth. It is basically a community for people to trade, exchange services, and sell products.
In order to have a successful venture on the internet, it is important to advertise and to direct people into your products or services. One way of doing this is through search engine optimization. Search engine optimization is basically a method of driving people into your website. There are a lot of methods of search engine optimization that are being employed by web masters. One of these methods is back linking, which is the process of establishing links to a website or web page.
One way of establishing back links is through social bookmarking. Social bookmarking is a method of sharing, searching, and managing bookmarks of web resources. These web resources contain various contents and topics that are classified according to categories. Usually, small descriptions are added to bookmarks in order to get an idea of what the page is all about.
In this system, links to web pages that need to be remembered and shared, are saved by users. Although social bookmarks are public, these can be saved privately and can be viewed by a selected group of people only. This group of people can view these bookmarks through search engines.
Thus, back links are established through social bookmarking as these links are used in directing people or traffic to specific sites. For successful social bookmarking, here are some helpful tips and advices.
Select the perfect bookmarking site. It should be noted that not all bookmarking sites cater to your special needs. Some newcomers overlook this fact, and grab any bookmarking site that they see. This should not be the case; you should carefully select the perfect bookmarking that suits your services or your site.
Do not mistake spamming for bookmarking. The common mistake that most newcomers commit is submitting every webpage to the sites, and expecting friends and acquaintances to visit and bookmark these pages. This is acceptable in moderation, but compelling other people to bookmark your pages are better done the natural way.
Do not over-share. Participating in social bookmarking sites regularly is essential in building relationships and establishing connections. When this act is overdone though, it results into over sharing which consequently results into members ignoring your contents. In other words, you don’t have to be over aggressive in bookmarking. Everything in moderation gives better results.
Establish yourself. You don’t have to reveal everything about you or even your real name in social bookmarking. However, you need to establish an identity for people to get to know with. Moreover, you need to establish an identity which could gain the trust of other people. It is worth noting that interesting, knowledgeable, and fun personalities attract friends better.
Tags: Back, Bookmarking, Building, Links, Social, Through
Posted in Social Bookmark |