Top Ma.gnolia Marketing Tips
Ma.gnolia is a powerful website traffic driver. Once someone bookmarks your page on a social site like Ma.gnolia, the likelihood of that person coming back is much higher than a typical browser bookmark.
Even the best search engines can’t deliver exact results. While most search engines can give you a good starting point, they can only give you a best guess.
With Ma.gnolia and other social bookmarking websites, members save websites as bookmarks, just like a browser bookmark only with a twist. Users also “tag” bookmarks. What is tagging? It’s assigning labels, or keywords, to bookmarks that make them easy to be found again and shared with other people.
When searching Ma.gnolia, visitors click tags that other people have chosen and look at the websites other people think are worth saving. It’s basically a human organized bookmark collection that’s as easy to use as a search engine.
However, because of the human nature of Ma.gnolia, you will only find content that people like and they think other people will like. As with other social bookmarking sites, quality counts. So, if you can produce something that catches Ma.gnolia users’ attention, you have the potential to drive a lot of traffic to your website.
There are a few ways to increase your exposure on websites such as Ma.gnolia. First, make sure you have a Ma.gnolia button at the bottom and top of the content pages on your website that might be of interest to Ma.gnolia users. Avoid using ads on these pages and focus on the content. The main goal should be to get people into your sales process, not encourage them to buy other people’s products through advertising.
Although good written content remains extremely popular, consider adding audio-visual content to your website. You should also encourage repeat visits and increase your future marketing possibilities by offering an RSS feed and/or an opt-in newsletter.
There is no tried and tested method that will guarantee your success on social bookmarking sites like Ma.gnolia. Of course, nothing matters unless you produce content that interests users enough to bookmark and visit your website. Focus on your content and the traffic will follow.
Ma.Gnolia and other social bookmarking websites offer a streamlined process for finding relevant and useful information. If you can provide the kind of content that users appreciate, you will encourage click through, get back links, and establish your credibility.
Tags: Ma.gnolia, Marketing, Tips
Posted in Social Bookmark |
Web 2.0 the Way to Go in Social Online Marketing
Today in internet marketing you have to embrace social marketing in order to succeed. This is because of the dominance of online social networking sites like myspace, facebook, twitter and many others which we now refer to as Web 2.0.
The network sites in Web 2.0 are social sites for socialising not centres of trade. These are where people go to interact, socialize and build friendships with like minded people.
As internet marketers we want to grow our businesses as fast as we can but to push our products and opportunities on just everyone , without permission, will only “blacklist” us in the long run. People will just shun us. Good internet marketers have adopted “permission marketing” and stopped spamming.
ONLINE SOCIAL NETWORKING STRATEGIES.
As an online marketer and internet business owner, we have to adapt to changes on the internet by keeping up with the best ways of marketing in order to maintain profitable. As all the individual social sites have their own set of rules, we have to master the use of Web 2.0, to know how best to use the online social networks, article marketing, social bookmarking, or a combination of all of them. You have to study the various kinds of memberships and the types of people who join, what are their interests, what they do while they are there and interact with them accordingly.
As marketers, just socialising at these sites is not enough, we have to be able to project ourselves as being able to give value by being able to provide solutions, tips, guidance, recommendations, etc. Once you are known as someone of value to them, they will be interested in what you have to offer, or they will recommend you to their friends and that is where the real power of social networking rests.
ARTICLE WRITING.
Article marketing sites are another great social marketing avenue that we as online marketers can use for free to add value to our target market. Article submission sites like ezine articles or content sharing sites like squidoo or hubpages have their own set of rules to follow.
They are different to the social networking sites in the way you interact with your audience. With article marketing you write short value based articles that teach your target market something that would benefit them with a link to your website or blog in the bio at the end of your article as opposed to making friends like you do at the social sites.
With article marketing you follow the same rules as you do with any social marketing site. You never push your product or business opportunity on people; these kinds of tactics are not allowed and will get you banned from the site if you do it repeatedly.
SOCIAL BOOKMARKING STRATEGIES.
Another GREAT social marketing strategy is to use social bookmarking in your online business building effort. It is a little different than the other methods of social marketing I mentioned and works excellent together with article marketing.
Social bookmarking sites are membership sites that you can join and post bookmarks to your articles and website content which then becomes viewable by the members of that site. It is also not uncommon to see your bookmarks show up on the search engines.
Like all social marketing sites you don’t want to be posting just your own content because it makes you look like someone who is selfish and a spammer. You want to interact with other members of the site, comment on their bookmarks and show that you are not just there to push your agenda.
Social marketing can be an excellent way to build your business if done correctly. To help you stand out in social marketing check out this ONLINE COURSE .
Tags: Marketing, Online, Social
Posted in Social Bookmark |
Social Media Marketing Tips
Social media marketing is a relatively new marketing concept that involves increased social interaction on websites and has gained enormous popularity over the last year or two. There are a number of different types of social media sites but all of these have in common that their users can participate on the website by sharing comments, posting their own content or making friends online. If you are still new to social media and need a few marketing tips, read on:
Use as Many Social Media Marketing Tools as Possible
The first tip is to use as many social media marketing tools as possible. There are many different types of social media and within this there are also many different websites. Registering for as many of these as possible and then using them correctly is a great way to boost your website traffic.
Some of these social networking and social media websites that allow you to interact with others online include Facebook, LinkedIN, and Twitter, as well as social content sites such as HubPages and YouTube. All these websites allow you to either create contacts through their website or else add content of your own to the website (such as articles to HubPages or videos to YouTube).
Link Your Social Media Accounts
If registering for many different social media websites seems overwhelming at first, don’t worry. A great way to reduce the amount of time you need to spend on each of these websites is to link many of them together. For example, many social networks allow you to integrate with Twitter so that when you update your Twitter status it is also shown on your social network accounts or when you update your social networks you can perhaps send this to Twitter.
Social Content and Social Bookmarking
Many business owners have used article marketing to promote their business, but have you used social content? Social content holds a number of benefits over article marketing while still being a similar concept. Put up a social content page on Squidoo or Hub Pages and then bookmark these with Digg, Stumbleupon, etc.
Social content websites are like the old article marketing websites in that you can add articles you have written but differ in that you can also add other elements such as graphics, YouTube videos, and interactive elements such as polls, comments, etc. that allow your readers to interact with your article. They also allow people who like your articles to ‘follow’ you which shows that they are interested in the articles you post and they can also subscribe to them.
Social bookmarking allows you to save a list of your favourite websites on another website where people can see them as well. These websites also allow you to make friends with people who find the websites you are listing interesting and want to know when you add other websites.
Automate What Can be Automated
Fortunately some aspects of social media marketing, such as updating your Twitter status, can be automated so that you set it up once and can then forget about it (at least for a while). Make use of this, especially if you are short of time, as it will greatly reduce the amount of time you need to allocate to social media marketing.
Encourage Visitors to Use Social Media
Another way you can use social media marketing is by encouraging visitors to your website to use it. Put up share buttons on your website pages that allow visitors to quickly and easily bookmark your pages on their social bookmarking accounts. Connect your website to Facebook and Twitter so that people can share links from your website on their Facebook or Twitter accounts, update their statuses through your website, etc.
Make Lots of Friends
Another important social media marketing tip is to make as many friends or followers on these websites as possible. The more connections you have, the more people will see your updates and marketing messages.
Use Social Media Marketing Tools
Since the increase in popularity of social media a number of websites have come out that are not social media sites themselves but that give you the tools you need to use the social media sites, such as Twitter and Facebook, more effectively.
Social media marketing should be a part of every internet marketer’s arsenal of tools. Use as many of these websites as you can and link them together and encourage your visitors to use them too; automate the process and use other tools to help you become more effective at social media marketing.
Tags: Marketing, Media, Social, Tips
Posted in Social Bookmark |
Blog Marketing – 10 Effective Ways to Market Your Blog
Do you have a blog with rich content but no or small number of readers? Having a blog with no one reading it can be very discouraging and disheartening. It is not enough to have a beautiful, well written blog; there is need for you to market it to attract readers and ultimately buyers if you have stuff to sell on your blog. If you need a change today, I present to you 10 simple but effective ways to market your blog.
In-house blog marketing
1. Enable SEO: SEO helps you to bring in real visitors from search engines. Make it possible for search engines to find your blog.
· Have your own domain name,
· create keyword rich titles
· Highlight the important points in your article.
· Use lists or bullets to convey your points
· Use multimedia content like images, videos.
· Link to your related posts.
· create unique title tags
· Enable permalinks and trackback
2. Update your content: Create rich contents frequently, 2-5 times a week. Posting quality information regularly will market your blog to new readers. Also, your readers and visitors will know how often to check your blog for a new post. If you your blog is not updated regularly you will lose your readers. Nobody wants to read a blog that is not updated
3. Interact with your commenter: Respond to the comments on your blog as much as possible. No one wants to have a conversation alone, let them know you appreciate them; otherwise you may not be getting many more. Also follow-up some posters with emails, connect with them and build a relationship that will benefit you now or in future.
Outside blog marketing
4. Article marketing: Write article and submit to article directories like Ezinearticles, Articlebase, etc, and link back to your blog on the bio profile. Your article might be picked from there and that will be additional exposure for you.
5. Guest Posting: Offer free guest posts on popular blogs with high number of readers or subscribers on your topic. This will market your blog to wider audience and will also drive traffic back to your blog.
6. Participate in blog comments: Leave quality comments on other bloggers’ posts, especially larger blogs. You will get recognition both from the blogger and the blogging community and that will give you some traffic and exposure in return.
7. Participate in forums: Join some forums in your niche and actively participate in them. Interact with other users and help them where you can. This will brand you as an expert in your niche. Add your blog link in your signature and it will drive traffic to your blog
8. Use social networking sites: Social networking sites such as Facebook, Twitter and MySpace are inviting and intriguing. They are powerful communication tools. Learning how to use them wisely to market your blog will increase traffic to your blog. Share your blog posts with your network and encourage them to share your posts too. That is going viral!
9. Submit to blog directories so that people can find you
10. Use Bookmarking Sites like Digg, Stumble etc. to spread your articles. Encourage your network to promote your shared articles too. It drives a lot of quick traffic.
For someone new with blog marketing, it may seem like a lot of work with little or no immediate return, hang in there, and just know that marketing is something that you have to build. Following these ten simple ways to market your blog will get you on track and make you smile soon. But you need to be dedicated and consistent with these for you to enjoy the large number of readers you desire. Do you have any other effective way to share?
Tags: Blog, Effective, Market, Marketing, Ways
Posted in Link Building |
Social Media Marketing Tactics
With increasing popularity of the Social Networking Sites on the web it is becoming easier for companies to promote and market themselves through them. This type of marketing has recently come to be known as “Social Media Marketing” or SMM. It is plain internet marketing but with a targeted audience in mind in the social networking sites. It is rather easier to market yourself this way as the networking sites provide you with special communities where only likeminded people interact and thus you get a boost by marketing yourself in the same community.
MySpace, You Tube, Facebook, Flickr are some of the social media sites which have a huge member base and assist you in SMM by either flashing your links in them or spreading brand messages in their communities. In this way you can increase visibility and traffic in your webpage. This way you also get high rankings on Search Engines.
Now, before starting with SMM you should first analyze three important things – “Who your target audience is”, “What are they looking for” and “Which community should you search them in”. After analyzing these questions, you must make an approach to SMM accordingly.
Tips for effective SMM –
- Write interesting content on your posts in the networking websites. This is a bait to draw more number of visitors to your website. The content is the only thing which appeals to the audience at the first glance.
- Research on which networking sites have the communities you are involved in and join them. Then place your content and links tactfully so that you get the most number of visitors.
- Linkbait – This is an important tactics to rank successfully high in Search Engine Results. Thus provide links wherever possible on your posts to get maximum benefit of traffic.
- Social bookmarking – You can take the help of social bookmarking sites like del.icio.us, so that your customers and visitors can bookmark your page and return later.
- Also you must be regular in your posts and blogs, because then you will continue to get new customers and keep the older ones updated with your new launches and products.
- The blogs also give you an opportunity to hear your customer feedbacks and opinions. So always encourage your customers to post their feedback in your community.
- There is no rule or limit to marketing techniques used in SMM. You can explore ideas and make new ones for your benefit. So you must get involved in the social media domain to make the most of it. Add posts, invite new people and make friends with them. Let them know you better and make an effort to know their needs. You will definitely succeed in the attempt.
- Share your content with your customers. You can always avail free demo videos, audio or any other type of content for your customers on the web to promote your business. Remember sharing makes your relationship with your customer much stronger.
- Networking is another important tactic to successful SSM. Network yourself and attach yourself to as many links as possible. This will increase your customer base and also make you visible on Search Engines.
Tags: Marketing, Media, Social, Tactics
Posted in Social Bookmark |
Multilevel Marketing Tips | 3 Tips that are a must if you want to succeed in MLM
Multilevel marketing is definitely a business that requires some thought. There are so many angles or avenues to pursue. Multilevel marketing can be a call up your friends and family and invite them to a business at the local Hyatt Hotel or your sponsor’s living room. It can be a business where you talk to anybody who gets within three feet of you (three foot rule).
It can be a business where you purchase telephone leads and then call everyone of the leads on the phone and present them with what you believe to be the best opportunity on the planet.
It can also be a business that is based entirely on the internet or perhaps a combination of all the aforementioned ideas.
It is the intention of this article to list three Multilevel Marketing Tips that are solely for the purpose of marketing on the internet. Not to say the internet marketing is the only way to market a business opportunity but if you are going to market on the internet, these tips are a must!
Multilevel Marketing Tip #1. When marketing your websites online it is absolutely necessary to have original content. Content that is valuable to the reader and that you have produced. If your website looks like all of the other canned websites out there, no one will want to have anything to do with your website. There are too many all over the internet that look the same as yours. If, however, you offer original, valuable content, people will want to come back for more. They will bookmark your site and return for more information. The content must be free of charge.
Multilevel Marketing Tip #2. Google does not rank your site on how valuable it is, it ranks your site on how many other sites link to it and how important those sites are. ’Link popularity’ is a very real thing on the internet. If you have popular sites linking to you, your site is going to be seen a lot more often than if those links are less popular. The best way to build link popularity is by using a strategy of article marketing, social bookmarking, and videos. Search engines like these three sources of information and will rank you higher by using article marketing, social bookmarking, and videos.
Multilevel Marketing Tip #3. Make your page focus around one central theme. Don’t try to rank one page for everything. Strive to rank one page around a few keywords or phrases, and then create niche pages on your site that you put out on the internet to draw people to your website.
If you will use these three Multilevel Marketing Tips to promote your primary business opportunity on the internet, you will begin to see success. Expect a 90 day cycle. What you put out on the internet today will come back in 90 days in the form of elevated traffic to your website. The more you follow these three tips, the more success you will have.
Tags: Marketing, Multilevel, Must, Succeed, Tips, want
Posted in Social Bookmark |
Internet Marketing And Seo | Technetto
While I’m not breaking any new ground here, I’ve tried to summarize some of the most important techniques.
Search Engine Strategies
Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called “search engine optimization,” abbreviated as SEO.
1. Write a Keyword-Rich Page Title. Write a descriptive title for each page — rich in keywords you want people to find you with — using 5 to 8 words. Remove as many “filler” words from the title (such as “the,” “and,” etc.) as possible, while still making it readable. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the tags, in this format: Web Marketing Checklist — 37 Ways to Promote Your Website. (It also shows on the blue bar at the top of your web browser.)
Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver bullets and that’s what people will be searching for, don’t just use your company name “Acme Ammunition, Inc.,” use “Silver and Platinum Bullets — Acme Ammunition, Inc.” The words people are most likely to search on should appear first in the title (called “keyword prominence”). Remember, this title is your identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.
2. Write a Description META Tag. Some search engines include this description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and keyphrases on this page. Don’t include keywords that don’t appear on the webpage. Place the Description META Tag at the top of the webpage, between the tags, in this format:
The maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.
When I prepare a webpage, I write the article first, then develop a keyword-rich title (#1 above). Then I write a description of the content in that article in a sentence or two, using each of the important keywords and keyphrases included in the article. This goes into the description META tag.
Next, I strip out the common words, leaving just the meaty keywords and phrases and insert those into the keywords META tag. It’s no longer used much for ranking, but I’m leaving it in anyway. I think it may have some minor value. So to summarize so far, every webpage in your site should have a distinct title and META description tag. If you implement these two points, you’re well on your way to better search engine ranking. But there’s more that will help your ranking….
3. Include Your Keywords in Headers (H1, H2, H3). Search engines consider keywords that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don’t expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines — it won’t. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some designers no longer use the H1, H2 tags. That’s a big mistake. Make sure your designer defines these tags in the CSS rather than creating headline tags with other names.)
4. Position Your Keywords in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document — where most people write an introduction to the content of the page. You don’t want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don’t overdo it.
5. Include Descriptive Keywords in the ALT Attribute of Image Tags. This helps your site be more accessible to site-impaired visitors(www.w3.org/WAI/WCAG20/glance/) and gives additional clues to the search engines. The ALT attributes do help get your images ranked higher for image search (see #12 below).
6. Use Keywords in Hyperlinks. Search engines are looking for clues to the focus of your webpage. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and keyphrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or keyphrase, such as blue-widget.htm — another clue for the search engine.
7. Make Your Navigation System Search Engine Friendly. You want search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don’t read JavaScript and Flash very well. Therefore, supplement JavaScript and Flash menus with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. Don’t set up your navigation system using HTML frames (an old, out-dated approach); they can cause severe indexing problems.
Some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages, often recognizable by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes have trouble parsing long URLs and may stop at the question mark, refusing to go farther. If you find the search engines aren’t indexing your interior pages, you might consider URL rewriting, a site map, or commercial solutions.
8. Create a Site Map. A site map page with links to all your pages can help search engines (and visitors) find all your pages, particularly if you have a larger site. You can use a free tools, XML-Sitemaps.com(www.wilsonweb.com/afd/xml-sitemaps.htm) to create XML sitemaps that are used by the major search engines to index your webpages accurately. Upload your sitemap to your website. Then submit your XML sitemap to Google, Yahoo!, and Bing (formerly MSN), following instructions on their sites. By the way, Google Webmaster Central(www.google.com/webmasters/) has lots of tools to help you get ranked higher. Be sure to set up a free account and explore what they have to offer.
9. Develop Webpages Focused on Each Your Target Keywords. SEO specialists no longer recommend using external doorway or gateway pages, since nearly duplicate webpages might get you penalized. Rather, develop several webpages on your site, each of which is focused on a target keyword or keyphrase for which you would like a high ranking. Let’s say you sell teddy bears. Use Google Insights for Search (www.google.com/insights/search/) or the free keyword suggestion tool on Wordtracker(www.wilsonweb.com/afd/wordtracker.htm) to find the related keywords people search on. In this case: write a separate webpage featuring the keyword “teddy bear,” “teddy bears,” “vermont teddy bears,” “vermont bears,” “the teddy bears,” teddy bears picnic,” “teddy bears pictures,” etc. You’ll write a completely different article on each topic. You can’t fully optimize all the webpages in your site, but for each of these focused-content webpages, spend lots of time tweaking to improve its ranking, as described in point #10.
10. Fine-tune with Careful Search Engine Optimization. Now fine-tune your focused-content pages and perhaps your home page, by making a series of minor adjustments to help them rank higher. Software such as WebPosition(www.wilsonweb.com/afd/webposition.htm) allows you to check your current ranking and compare your webpages against your top keyword competitors. I use it regularly. WebPosition’s Page Critic tool provides analysis of a search engine’s preferred statistics for each part of your webpage, with specific recommendations of what minor changes to make. The best set of SEO tools is Bruce Clay’s SEOToolSet(www.wilsonweb.com/afd/clay_seotoolset.htm). If you want more detailed information, consider purchasing my inexpensive book Guide to Search Engine Optimization (www.wilsonweb.com/ebooks/seo.htm). You can find links to many SEO articles (www.wilsonweb.com/seo/) on my site and even more in our Research Room(www.wilsonweb.com/search/cat.php?querytype=category&subcat=mp_Search).
Frankly, this kind of SEO fine-tuning is time-consuming, painstaking work that takes a lot of specialized knowledge. For this reason, many small and large businesses outsource search engine optimization. If you’ll explain your needs to me on my online form, I can refer you to appropriate SEO firms that I know and trust(www.wilsonweb.com/recommendations/seo-services.htm).
11. Promote Your Local Business on the Internet. These days many people search for local businesses on the Internet. To make sure they find you, include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves. If you can, include place names in the title tag, too. When you seek links to your site (see #15 below), you should request links from local businesses with place names in the communities you serve and complementary businesses in your industry nationwide.
Also create a free listing for your local business on Google Maps Local Business Center (www.google.com/local/add) and Yahoo! Local(listings.local.yahoo.com). That way your business can show up on a map when people do a local search. For more information, see my book How to Promote Your Local Business on the Internet(www.wilsonweb.com/ebooks/local.htm) as well as articles on local marketing (www.wilsonweb.com/local/) on my site and on local business promotion in the Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=mm_Local).
12. Promote Your Video, Images, and Audio Content. Google’s “universal search” displays not only webpage content, but also often displays near the top of the page relevant listings for images, videos, local businesses (see #11 above), and audio clips. Therefore, consider creating such content appropriate to your business and then optimizing it so it can be ranked high enough to help you. For example, if you were to get a top-ranking, informative video onYouTube (www.youtube.com) that mentions your site, it could drive a lot of traffic to your site. For more information, search on “optimizing images” or “optimizing videos.”
Links to your site from other sites drive additional traffic. But since Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called PageRank that reflects the quantity and quality of incoming links. All links aren’t all equal. Links from trusted, popular sites help your site rank higher than links from lower traffic sites. You’ll find articles on linking strategies(www.wilsonweb.com/linking/) on our site and in our Research Room(www.wilsonweb.com/search/cat.php?querytype=category&subcat=mp_Linking).
13. Submit Your Site to Key Directories, since a link from a directory will help your ranking — and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Be sure to list your site in the free Open Directory Project (www.dmoz.com), overseen by overworked volunteer editors. But if you don’t get listed right away, don’t be impatient and resubmit, or you’ll go to the end of the queue. A link in this directory will help you a lot.
Yahoo! Directory (dir.yahoo.com) is another important directory. Real humans read submission, so be careful to follow the instruction given. Hint: Use somewhat less than the maximum number of characters allowable, so you don’t have wordy text that will tempt the Yahoo! editor to begin chopping. Yahoo! Directory Submit(ecom.yahoo.com/dir/submit/intro/) requires a $299 annual recurring fee to have your site considered for inclusion within seven business days. Other paid business directories that might help are About.comand Business.com.
14. Submit Your Site to Trade Organization Sites and Specialized Directories. Some directories focused on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.
Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, a premium ad is a waste of money — but the (free) link itself will help boost your PageRank and hence your search engine ranking.
SubmitWolf (www.wilsonweb.com/afd/submitwolf.htm) is a directory submission tool I’ve used with good success . You complete a listing form in the software interface. Then they submit your listing to all the appropriate directories they know of, plus links to sites that require manual submission. It’s a timesaver and works well. Just be careful to submit only to actual directories, not “linking sites.”
15. Request Reciprocal Links. Find websites in your general niche and request a reciprocal link to your site (especially to your free service, if you offer one, see #24 below). Develop an out-of-the way page where you put links to other sites — so you don’t send people out the back door as fast as you bring them in the front door. Your best results will be from sites that generate a similar amount of traffic as your own site. High-traffic site webmasters are too busy to answer your requests for a link and don’t have anything to gain. Look for smaller sites that may have linking pages.
Check out Ken Evoy’s free SiteSell Value Exchange(sales.sitesell.com/value-exchange/). It (1) registers your site as willing to exchange links with other sites that have a similar theme/topic content and (2) searches for sites with similar topical content. Additionally, two automated link building software programs stand out – Zeus (www.wilsonweb.com/afd/zeus.htm) and IBP Link Builder(www.wilsonweb.com/afd/arelis.htm). Both of these search the web for complementary sites, help you maintain a link directory, and manage reciprocal links. However, use these programs to identify the complementary sites, not to send impersonal automated e-mail spam to site owners.
When you locate sites, send a personal e-mail using the contact e-mail on the site or to the administrative contact listed in a Whois Directory(www.networksolutions.com/whois/). If e-mail doesn’t get a response, try a phone call. Warning: Only link to complementary sites, no matter how often you are bombarded with requests to exchange links with a mortgage site that has nothing to do with your teddy bear store. One way Google determines what your site is about is who you link to and who links to you. It’s not just links, but quality links you seek. Reciprocal linking as hard, tedious work, but it doesn’t cost you a dime out of pocket! Keep working at this continuously, a little bit at a time. Patience and persistence will get you some good links, so keep at it.
16. Write Articles for Others to Use in Websites and Newsletters. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective “viral” approach that can produce hundreds of links to your site over time. You’ll find lots of information on how to do this from the most popular article marketing site,EzineArticles.com. When you create a free membership account, they begin sending you instructions and ideas each week.
17. Issue News Releases. Find newsworthy events and send news releases to print and Web periodicals in your industry. The links to your site in online news databases may remain for several months and will temporarily improve traffic to your site and increase link popularity. Use a online news release service such as PR Web(www.wilsonweb.com/afd/prweb.htm). Placing your website URL in online copies of your press release may increase link popularity temporarily. More information on public relations strategies is available in our Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=mp_PR).
Two additional linking strategies, discussed below, are to ask visitors to bookmark your webpage (#20) and to develop a free service (#23), which will greatly stimulate links to your site.
Social Media
Our next type of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact with each other, and respond to each other’s blog postings and comments. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and (4) forums. Don’t be upset if the distinctions between types of social media tend to blur. Social media help promote your site by sending direct traffic, producing links to your site, and generating awareness. The subject is too diverse to go into detail here. You can learn more in our social media articles (www.wilsonweb.com/newmedia/) and in the Social Networking section of the Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=mm_SocialNetwork).
18. Begin a Business Blog. Want links to your site? Begin a business blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site’s PageRank. Consistency and having something to say are key. Learn more in the business blogs section of our Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=ms_Blogs). If you have a blog on a third-party blog site, occasionally find reasons to talk about and link to your own domain.
19. Become Part of a Social Media Community. Some of the best online communities for business include Facebook(www.facebook.com), LinkedIn (www.linkedin.com), and Twitter(www.twitter.com). In addition, you may want to participate in a social bookmarking community in which members share with each other information about websites, articles, or news items that they like (or don’t like). These include Digg (www.digg.com), Delicious(www.delicious.com), StumbleUpon (www.stumbleupon.com), andGoogle Bookmarks (www.google.com/bookmarks/). Search engine spiders troll these sites looking for links to something new and relevant. You can usually place a link to your website in your profile, but the biggest gain comes when other people mention you (which generates traffic to your site), link to you (which increases your PageRank and brings traffic), or bookmark you (which increases your PageRank and brings traffic, see #21 below).
One important reminder, don’t join a community to spam them or talk incessantly about your business. Like any community you must listen, comment, and make a genuine contribution for the good of others. Don’t hog the conversation. Otherwise, your self-serving links and comments will hurt your reputation. By the way, to get started, why don’t you visit my social media pages and become a Facebook fan(www.facebook.com/pages/Web-Marketing-Today/85187746383) or aTwitter follower (www.twitter.com/ralphwilson) — please! Thank you!
20. Promote Your Site in Online Forums and Discussion Lists — “old school” social media.The Internet offers thousands of very targeted e-mail based discussion lists, online forums, and groups made up of people with very specialized interests. Use Google Groups(groups.google.com) to find appropriate groups. Search online for blogs or other forums.
Don’t bother with groups consisting of pure spam. Instead, find groups where a serious dialog is taking place. Don’t use aggressive marketing and overtly plug your product or service. Rather, add to the discussion in a helpful way and let the “signature” at the end of your e-mail message do your marketing for you. People will gradually get to know and trust you, visit your site, and do business with you.
21. Ask Visitors to Bookmark Your Site. It seems simple, but ask visitors to bookmark your site or save it in their Favorites list. I use a widget called AddThis (www.addthis.com). When you put the AddThis JavaScript on your webpage, it automatically determines the title and URL of that page. When visitors click the button on your page, they are automatically taken to a page that allows them to choose which bookmarking service they prefer, and then pre-populates the appropriate form with the title and URL of your webpage. I use AddThis throughout my website, as well as in my newsletters. If you have good content that people want to bookmark, this can generate hundreds of links to your site and significantly raise your rankings.
While you’re at it, would you be so kind as to bookmark this pageusing the button below? Thank you!
Traditional Strategies
Just because “old media” strategies aren’t on the Internet doesn’t mean they aren’t effective. A mixed media approach can be very effective.
22. Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company’s URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the http:// part and including only the www.domain.com portion.
23. Promote using traditional media. Don’t discontinue print advertising that you’ve found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad. Use a two-step approach: (1) capture readers’ attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly-targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local market.
24. Develop a Free Service. It’s boring to invite people, “Come to our site and learn about our business.” It’s quite another to say “Use the free kitchen remodeling calculator available exclusively on our site.” Make no mistake, it’s expensive in time and energy to develop free resources, such as our Research Room (www.wilsonweb.com/research/), but it is very rewarding in increased traffic to your site — and a motivation to link to the site! Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales portion of your site.
E-Mail Strategies
Don’t neglect e-mail as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited e-mails without permission to people with whom you have no relationship. Many countries have anti-spam laws.
You can find lots of details and tips on e-mail marketing in my book The E-Mail Marketing Handbook(www.wilsonweb.com/ebooks/handbook.htm). I’ll mention just a few important elements here. You can learn more from our articles on e-mail marketing (www.wilsonweb.com/email/) as well as the e-mail section of the Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=me_Email-Gen).
25. Install a “Signature” in your E-Mail Program to help potential customers get in touch with you.Most e-mail programs allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offering. Look for examples on e-mail messages sent to you.
26. Publish an E-Mail Newsletter. While it requires a commitment of time, creating a monthly e-mail publication is one of the most important promotion techniques. It could be a newsletter (“ezine”), list of tips, industry updates, or new product information — whatever you believe your customers will appreciate. This is a great way to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. It also helps you collect e-mail addresses from those who visit your site, but aren’t yet ready to make a purchase. You distribute your newsletter inexpensively using e-mail marketing services such as: iContact (www.wilsonweb.com/afd/icontact.htm),Constant Contact (www.wilsonweb.com/afd/constantcontact.htm), and AWeber (www.wilsonweb.com/afd/aweber.htm). If you have a very small list, some of these services let you use their services free until you grow larger. Blogs are very popular, but don’t really replace e-mail newsletters. You have to go to a blog to read it, while an e-mail newsletter appears in your inbox asking to be read.
I27. Aggressively Ask for E-Mail Sign-ups. If you want to get subscribers to your e-mail newsletter, you’ll need to work hard at it. Include a subscription form on every page of your website. Promote sign-ups through free whitepapers, e-books, or other products. If you have a local business, ask customers to sign up for your e-mail list to get “special Internet only offers.” Also ask other businesspeople when they give you a business card if you can send them your e-mail newsletter. While only the e-mail address itself is necessary, I always ask for a first name also, so I can personalize the newsletter and the e-mail subject line with the recipient’s name.
28. Send Transactional and Reminder E-Mails. A transactional e-mail is sent to an existing customer to initiate, remind, confirm, or thank the person. Be creative. If you keep careful records, you can send e-mails to customers on their birthday to remind them to return to your site. Subscription confirmation e-mails can also mention several popular products. You might remind customers that it has been three months since their last order and ask if it’s time for a refill. Thank you for your purchase e-mails can offer a coupon to bring your customer back for a future sale. Use your imagination, but don’t pester your customers. You’re there to serve them, not the other way around.
29. Send Offers to Your Visitors and Customers. Your own list of customers and site visitors who have given you permission to contact them will be your most productive list. Send special offers, coupon specials, product updates, etc. They often initiate another visit to your site. If you have a regular newsletter, you can include many of these in your regular e-mailing.
30. Exchange E-Mail Mentions with Complementary Businesses. You might consider exchanging e-mail newsletter mentions with complementary businesses to reach new audiences.Just be sure that your partners are careful where they get their mailing list so you don’t get in trouble with the anti-spam laws in your country.
I’ll mention renting e-mail lists in #37 below under Paid Advertising approaches.
Miscellaneous Strategies
Here are a couple of strategies that don’t fit elsewhere.
31. Announce a Contest. People like getting something free. If you publicize a contest or drawing available on your site, you’ll generate more traffic than normal. Make sure your sweepstakes rules are legal in all states and countries you are targeting. Prizes should be designed to attract individuals who fit a demographic profile describing your best customers. See articles on contests and incentives in our Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=ma_Incentives).
32. Devise Viral Marketing Promotion Techniques. So-called viral marketing uses existing communication networks to spread the word exponentially. Word-of-mouth, PR, creating “buzz,” and network marketing are offline models. Promotion strategy #16 above, “Write Articles for Others to Use for Website and Newsletter Content,” is a kind of viral approach.
The key to the best viral marketing, however, is create something that generates buzz and is so cute / fascinating / fun / bizarre that it gets passed by viewers to their friends via e-mail and social networks — thousands of times — so that it propels more and more people to your website, and, hopefully, helps enhance your brand, produce sales, and ultimately boost profits. Internet marketers often seek to launch viral campaigns on Digg (www.digg.com) or YouTube (www.youtube.com). Digg is a social bookmarking site with such power, that if enough people “Digg” you, you appear on the Digg front page and receive a huge number of visitors in a few hours. If your video goes viral on YouTube, you could get tens of thousands of visits to the site you promote in the video. However, viral marketing is difficult to do well. If you want to pursue this, I suggest you read MarketingSherpa’s How to Viral Market toolkit (www.wilsonweb.com/afd/sherpa_viral.htm). You can find articles on viral marketing in the Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=mm_Viral).
Paid Advertising Strategies
None of the approaches described above is “free,” since each takes time and energy. But if you want to grow your business more rapidly, there comes a point when you need to pay for increased traffic. Advertising is sold in one of three ways: (1) traditional CPM (cost per thousand views), (2) pay per click (PPC), and (3) pay per action (PPA) or cost per action (CPA) approaches. Examples of the latter are affiliate program and lead generation programs. Banner ads get such a low click-through rate (0.2%) that I don’t recommend paying much for them. Banner ads typically cost about 50¢ to $1 per thousand page views, except on targeted sites. Do some small tests first to determine response. Then calculate your return on investment (ROI) before spending large amounts. Here are some methods to explore:
33. Advertise in an E-Mail Newsletter. Some of the best buys are small text ads in e-mail newsletters targeted at audiences likely to be interested in your products or services. Many small publishers aren’t sophisticated about advertising and offer very attractive rates.
More effective (and more expensive) is to send out an appropriate solo e-mail to the targeted list’s subscribers. These often get a good response.
34. Begin an Affiliate Program. Essentially, a retailer’s affiliate program is a CPA program that pays a commission to other site owners whose links to the retailer’s products result in an actual sale. The goal is to build a network of affiliates who have a financial stake in promoting your site. If you’re a merchant, you need to (1) determine the commission you are willing to pay (consider it your advertising cost), (2) select a company to set up the technical details of your program, and (3) promote your program to get the right kind of affiliates who will link to your site. Software and service companies are available to facilitate the process. The problem is getting enough affiliates who will actually work hard to promote your products or services. These “super affiliates” will probably consist of only 1% to 3% of your total number of affiliates. You can learn more by reading articles about affiliate program marketing in the Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=em_Associate).
35. Purchase Pay Per Click (PPC) ads with Google AdWords(adwords.google.com/select/), Yahoo! Search Marketing(www.wilsonweb.com/afd/overture.htm), or Microsoft AdCenter(adcenter.microsoft.com). This strategy is way down the list, but it is vitally important. Most Internet businesses will want to explore using Google AdWords to drive targeted traffic to their websites.
These PPC ads appear on the search engine results page, typically both above and to the right of the organic or natural search engine results. Since they are keyword-driven, they can be quite relevant to what a searcher is trying to find. Your ranking in this list of paid text ads is determined by (1) how much you have bid for a particular search word compared to other businesses, (2) the click-through rate on your ad, and (3) your Quality Score, which reflects the relevancy and quality of your ad and the landing page it points to.
PPC ads can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks on the link. But I strongly recommend that you study this carefully and expect a learning curve before you invest large sums of money in PPC advertising. Read Andrew Goodman’s book Winning Results with Google AdWords(Second Edition, McGraw-Hill, Dec 2008, ISBN 0071496564). You can find articles on Paid Search on our site (www.wilsonweb.com/paid-search/) and in the PPC advertising section of the Research Room (www.wilsonweb.com/search/cat.php?querytype=category&subcat=mp_PPC).
36. List Your Products with Shopping Comparison Bots and Auction Sites. If you’re an online merchant, you’ll want to consider this. Shopping bots compare your products and prices to others. Some work on a PPC (Pay Per Click) basis, others on a CPA (Cost Per Action) basis, perhaps with a listing fee. Bots to consider include mySimon(www.mysimon.com), BizRate (www.bizrate.com/), PriceGrabber(www.pricegrabber.com/), and Shopping.com (www.shopping.com). Shopping sites that include comparison features include: eBay(www.ebay.com), Yahoo! Shopping (shopping.yahoo.com), andAmazon Marketplace(www.amazon.com/gp/help/customer/display.html?nodeId=1161232). You pay to acquire first-time customers, but hopefully you can sell to them a second, third, and fourth time, later on.
37. Rent targeted, commercial e-mail lists. The last website promotion technique I’ll mention is renting targeted e-mail lists. We abhor “spam,” bulk untargeted, unsolicited e-mail, and you’ll pay a very stiff price in a ruined reputation and cancelled services if you yield to temptation here. But the direct marketing industry has developed targeted e-mail lists you can rent — lists consisting of people who have agreed to receive commercial e-mail messages. These lists cost $40 to $400 per thousand or 4¢ to 40¢ per name. Do a smaller test first to determine the quality of the list. Your best bet is to find an e-mail list broker (www.google.com/search?&q=e-mail+list+broker) to help you with this project. You’ll save money and get experienced help for no additional cost. Realize, however, that due to the high cost of renting lists, many businesses won’t generate enough businesses to justify the cost. Run the numbers before you invest.
Whew! That’s it. We certainly haven’t exhausted ways to promote your site, but these will get you started. To effectively market your site, you need to spend time adapting these strategies to your own market and capacity. Right now, why don’t you make an appointment to go over this checklist with someone in your organization? Make this Checklist jump-start for your new Internet marketing strategy.
Tags: Internet, Marketing, Technetto
Posted in Microblogging |
SEO: The Most Complicated Internet Marketing Technique
SEO or search engine optimization is one of the most popular types of Internet marketing techniques used in across the world. Many webmasters, or even just bloggers, have come to use the capabilities of SEO to increase the quality and quantity of visitors visiting their website or blogs. However, though very effective, many have said that SEO is one of the most complicated Internet marketing techniques used in the market today.
What made it complicated, particularly in today’s current trends, is because of the growing competition, in which almost all web development and marketing companies provide SEO services to their clients. Another reason why it became very complicated is because of the ever changing algorithms of search engines, which requires SEO specialists to upgrade their techniques frequently.
SEO of today
According to many experts, such as those from SEO Philippines companies, the SEO industry have changed so much since it was first used in Internet marketing. Many have even said that SEO specialists in the past had it easier compared to what the market has become a short span of time. One popular example of a huge change is the shift of using reciprocal linking to one-way linking.
Reciprocal linking
Reciprocal linking was one of the most popular techniques used in early SEO. It involves creating a mutual link between two objects, commonly between two websites to ensure mutual traffic. One of its most popular method is the use of three-way linking, which involves 3 websites linking with each other (this technique is still used in many SEO campaigns).
However, one problem faced by link builders in that time is that some webmasters, after exchanging links from other websites, would then remove the links in their websites without the knowledge of their linking partners. This would then cause their websites to achieve a one-way link without reciprocating.
However, according to many SEO Philippines experts, this method is considered a violation between websites. Because of this, a number of new techniques have been introduced to avoid this from happening. This is with the use of one-way linking techniques.
One-way linking
One-way linking is a technique which is much more effective compared to reciprocal linking. It is a hyperlink that points to a website without any reciprocal link; thus the link goes “one-way” in direction. Many experts consider this as more “natural” in the eyes of search engines compared to reciprocal linking.
Compared to reciprocal linking, one-way linking involves a number of techniques without having to exchange links between websites. One of the most popular are blog commenting, forum signature, as well as article marketing.
Blog commenting involves leaving comments in blogs or any other publicly accessible discussion boards with links pointing to a website. This technique has become one of the most popular link building technique used in SEO. Forum signatures, however, involves the It is a hyperlink that points to a website without any reciprocal link; thus the link goes “one-way” in direction.
Another technique, article marketing, has now become a very popular method used in SEO because these articles are known to provide high quality links to a website. According to many SEO Philippines experts, the more popular the article gets, the more quality of links it can provide to websites.
Complications of one-way linking in today’s market
Similar to what happened in reciprocal linking, one-way linking have also been abused by many webmasters because of its efficiency to create one-way links to their websites. Blog commenting and forum posting have been under attack by spammers, while article marketing have been duplicated to create more articles across the Internet with links in it.
Because of the ever changing algorithms of search engines, which have now detected the use of duplicate contents and articles, as well as the use of techniques which makes these links ineffective for many search engines, such as the use of the “nofollow” tag in blogs and forums or the use or redirection, SEO has become more and more complicated over the years, even for those that doesn’t use spamming techniques to increase their website’s relevance in search engines.Visit http://www.myoptimind.com for more info
Tags: Complicated, Internet, Marketing, Most, Technique
Posted in Link Building |
Combining SEO Marketing and Social Media
Online social media marketing techniques often hold benefits for SEO (Search Engine Optimization), especially when companies intentionally combine these two strategies.
Social media based SEO marketing improves search engine rankings, increases immediate link-based traffic, and helps to expand public awareness of a specific brand or product.
Some potential venues to combine SEO and social media marketing include social networking (MySpace), the comments section of blogs, social bookmarking sites, and micro-blogging services like Twitter.
Each of these systems will yield a significant promotional benefit, but only when the marketers carefully avoid “spam” and other blatant sales tactics.
Let’s suppose a company has introduced an unusual new service that is not available anywhere else, and now wants to increase the awareness of it among Internet users.
It could combine social media and SEO marketing by submitting links on social bookmarking sites (Reddit, Care2, Digg, etc.) to an article on its website about the service.
If people “upvote” the link mentioned above, they will appear on more important pages of the bookmarking services as well as provide an increasing SEO benefit.
Some of these will be successful, while others are ignored. Either way, the submission of these links often helps a new web page become indexed in search engine results more rapidly.
Another option for business and organizations to combine these two forms of marketing is to operate their own blogs, MySpace pages, or micro-blogs.
On Twitter, for example, an interesting post may be “retweeted” by other users, enhancing its visibility and making the associated link appear on additional user pages across the site.
The marketing benefits can be magnified when social media content itself is optimized using SEO techniques.
A page on MySpace or Twitter, for example, will do more to promote a site if it uses keywords the correct way or has its own inbound links. A link posted to Digg or Reddit will help SEO efforts more if it has popular search keywords in its title.
Some methods to combine social media and SEO worked well in the past but have become less effective. Blog comment areas that have added a “nofollow” tag to their links are of little to no use to SEO, although they can still produce direct traffic. The same goes for Wikipedia links and most sponsored blog postings.
Although social media based marketing requires some time and effort, one major advantage is that it doesn’t directly cost any money. It has also been know to combing fast results with an effective and attention-getting format. These benefits will probably ensure that marketers continue to develop new ways to promote businesses and enhance SEO using social media.
Tags: Combining, Marketing, Media, Social
Posted in Microblogging |
Customized SEO Services for Various Forms of Content Marketing
Social media optimization is the buzzword across the global SEO industry. All campaigns focusing on social media optimization are based on content marketing. Content marketing tops the list of customized SEO services when it comes to working on SMO projects. It is a highly creative, cutting-edge tool to market a product, promote a website, build online reputation and so on. There are legions of content marketing tactics, available as affordable SEO services from SEO companies. Some for lead generation, some for grabbing attention, some for building brand equity and some for making money.
Newsletter – Positive and powerful newsletter content serves effectively to strengthen relationship with existing customers and earn their trust. It is a great marketing tool for companies to boost business. Online newsletter content writing is available as one of the customized SEO services.
Email Marketing – As pay per click advertising is getting expensive, Internet marketers are taking a like to email marketing. A highly impactful piece of content is needed for marketing emails focusing on products and services to target customers. Affordable SEO services are required to compose content for email marketing.
Blog Posts – You can deny the benefits of blogging, if your effort is genuine. A popular form of content marketing, blogging helps fetch traffic from niche areas of the World Wide Web. People surf the Internet to look for information on any thing under the sun. Pack in your blog posts with genuine information to drive your point to the target readers. Customized SEO services are available in this field.
Facebook Page – Facebook page is a special mention as a means of social media marketing. It is a good platform to interact with your fans, discuss with them on various topics and get their opinion about your brand or business. Update the page with fresh content to share with the fans will keep it alive. Affordable SEO services include this social media marketing tactic.
E-Books – Content marketing in form of e-Books is on a roll. Upload blog posts along with good images to your blog site. Compile a number of best blog posts into an e-Book and provide your readers, customers and fans with free access to the e-Book. It will also be a good gift for your regular readers and loyal customers. Writing blog posts and compiling them into e-Books is not independent of customized SEO services.
Microblogging – Twitter is an incredible platform for content marketing. Microblogging or tweeting is the USP of marketing for building professional networking on Twitter. It is not conventional but unusual and unique tweets that work to drive the marketing campaigns on Twitter. Composing clickable tweets and tweeting is within the domain of affordable SEO services. Podcasts – The popularity of audio-visual marketing campaign is on rise. Podcast is a powerful medium of audio content marketing. Many customers do not have time to set their eyes on a video but pay their ears to listen to audio content focusing on your brand, product or service. The portfolio of customized SEO services incorporates service to compose attention-grabbing content for podcasts.
Tags: Content, Customized, Forms, Marketing, Services, Various
Posted in Microblogging |