How to get the best out of Facebook and Twitter for your business
Increasingly, social media marketing is becoming popular as an accepted method for promoting online businesses. As with many things, there are pros and cons but, generally speaking, it looks to be a trend likely to continue to drive businesses forward for some time to come.
One of the biggest weapons that social media marketing (SMM) has over any of its rivals is the relative ease in which anyone can get started with it. There are few of us who do not know how to use Facebook, Twitter or other platforms. Indeed, it is fair to say that no one reading this text is likely to not understand how they work.
Another great benefit of the tool is in the ease in which results can be analysed, reported upon, and amendments made to strategy. Back when the internet was all fields, placing an ad in a paper took days or weeks to get published, responded to, and results collated. Online, all of these steps, and indeed the process itself, can be completed in a matter of hours, minutes and so forth.
A broader audience can also be reached of course and, combining the two great strengths of radio and paper based advertising, interest held or an intimate connection made. Further than this, targeting particular demographics is also easier and more effective. Talking of effectiveness, the cost effectiveness of such campaigns is immense. For what is really a marginal outlay, a more than significant response can be achieved.
Facebook and Twitter are the platforms of choice of course, but these may not be best for all businesses. As such, it is worth researching exactly where the best results are likely to be achieved. However, Twitter is likely to be great across a wider range of businesses; certainly for announcing breaking news, special offers and pertinent information. Facebook is great for building up fans and alllowing the public to do their bit of course.
As mentioned above, there are negatives to SMM. It can be easy to spam people; this is certainly the case with Twitter. There are few people that religiously go through the Tweets of all their connections, so keep things simple, concise and, most importantly, relevant to the task in hand. If you have something more to say, ask people to visit your site; this is the end point of your strategy after all!
Other pitfalls to be aware of are: joining those other members interested in spamming you, being connected with a known spammer, over backlinking or back baiting pages and comments and not updating your platform enough.
Keeping on top of your SMO is one of the most important factors through the whole process. Mindful of this, it could well be worthwhile to outsource such strategies to a professional organisation. Providing support in this area for many years is searchengineoptimization.co.uk. With a dedicated and professional team of SEO and SMM specialists, we aim and succeed in optimizing different types of websites for a large and varied client base.
Tags: Best, business, FaceBook, Twitter
Posted in Microblogging |
Golden rules for being a successful Twitter executive
Twitter is undoubtedly one of the most popular social networking sites. There are millions of Twitter users and the tweets on Twitter get updated by the second. In such a large pool of Twitter users, it is likely that you go unnoticed. However, some people do manage to become celebrities on Twitter, having 1:1000 following to followers ratio. This on Twitter is an achievement and an accolade. How do they manage to do it? Here are some practices they typically follow.
Successful executives on Twitter lay emphasis on quality more than quantity. A look at the followers-following ratio itself confirms this. They have a large number of followers because they entice them with the clarity in their tweets. They may not make a hundred tweets in a week, but each tweet is a valuable contribution that is of interest to the followers.
While they want to use Twitter as a platform to build their brand, they do not sell. They share. Their tweets are not written in the mode of an advertisement. They get conversational, as is the trend on Twitter tweets. When they talk about their company or business, they do not give out facts. Instead they may talk about the values that drive the company or the reason behind earning an accolade. They hold high regard for the quality of writing.
Bottom line, successful Twitter executives show humane qualities and build human relationships. They do not announce their biographical details. Instead they converse freely, keep up promises made and maybe even carry on their online networking to real world networking by conceding to a few invitations made by their loyal followers.
Tags: being, executive, Golden, rules, Successful, Twitter
Posted in Microblogging |
How to maximise the SEO juice from your Twitter page
Did you know that your Twitter tweets are ripe with search engine juice that you can put to use to get more marketing exposure? Of course, links you post on Twitter, including links in your bio, are automatically no-follow, meaning the search engines will follow them, but “link juice” (like Google PageRank) isn’t carried over.
That doesn’t mean the party’s over for optimising your Twitter page though. Search engines do index Twitter tweets (through “statuses” – which look like this). So how can you help ratchet your tweets up into search engine results as well as increase your number of followers?
By including relevant keywords within your title on your status pages.
Twitter creates the title for your status pages by taking up a slew of characters for itself. You can’t change that part (such as Twitter/MintTwist) but you CAN change what comes after it. There are only about 27 characters available for you to use (and you thought fitting something into 140 was tough!), but every little bit counts.
In addition to showing up in search engines, when you include keywords in the titles of your status pages, you also become more visible through Twitter’s own search interface, as well as the many search sites out there that comb through Twitter posts and tweets for certain keywords – like this:
If I were looking for twitter tips, and these tweets came up in the results, would I want to follow these people to see what else they had to share? Absolutely!
And if you click on “View Tweet” for any of these results, you’ll be taken to – surprise! The status page! Status pages are static – which means they will stay there forever unless you delete them or Twitter disappears from the face of the Earth (not likely!) – so use them to your marketing advantage and start including a few keywords in your titles and tweets.
Now that you know how to better leverage your titles and statuses, get to work and start optimising those pages with every link you post!
Tags: From, juice, maximise, page, Twitter
Posted in Microblogging |
Utilising Twitter And Other Social Media Outlets For Seo
Twitter, Facebook and Buzz are just three of the many social media outlets where people can voice the latest news, views and pictures to a much larger audience. Twitter in particular has become an increasingly popular news medium that is being used by individuals, businesses and major broadcasters alike. It is common to see the Twitter sign on websites and also on the major news channels including BBC and CNN, but you may ask why?
The advent of wireless technology and mobile communications in general have considerably speeded up the time that people receive news, they can literally pick it up anywhere and at anytime and Twitter is generally regarded as the main source of this almost instant news. Maximum input for Twitter (known as Tweets) is a maximum of 140 characters so the ‘broadcaster’ tends to get straight to the point; busy people appreciate this condensed version of whatever interests them.
Businesses are also increasingly taking advantage of this new media outlet and use it to promote new products and services, it can also be utilised and linked into blogs as well as the business website. All this activity registers with search engines such as Google and as a result of the regular caching will generally appear in search listings when the business name is typed in, this kind of result can significantly enhance a company’s existing SEO campaign or strategy.
Like many of the Social Media sites there are guidelines which must be adhered to in order to ensure the account is not suspended. These include but are not limited to: Impersonation of others, copyright, name squatting or links to sites associated with malware or phishing. Although a user may not deliberately intend to break the rules, a suspension or account deactivation could affect the long term benefits of a planned Social Media Optimisation strategy. To get the most out of this Social Media phenomenon it may be wise to engage the services of a company who specialise in this kind of work.
The most effective way for business to enhance both their web presence and search engine ranking is to partake in a Social Media Optimisation campaign in conjunction with a Search Engine Optimisation Campaign. Using these two online marketing strategies in tandem will produce the kind of results that cannot be attained by using just one approach and ultimately produce a well rounded online marketing solution for any business that has serious ambitions for the future.
Tags: Media, Outlets, Social, Twitter, Utilising
Posted in Microblogging |
Introduction on How to Get More Sales Through Twitter
Many entrepreneurs and business owners think, and rightly so, that Twitter is like a pond full of fish, waiting to “bite” on our sales hooks. But to consider Twitter as a channel exclusively of online marketing is to have a limited vision of its possibilities. Recent surveys show that 8 out of 10 professionals are using Twitter for professional networking. And as this example, much more can be said and done in Twitter: communicating important developments, showing admiration, support, but also complaining, making negative comments, and undermining online reputation of a brand or a company.
To sell on Twitter, there is only one golden rule: don’t sell, which doesn’t mean not to do self-promotion. The keyword is networking, and that’s exactly it. Imagine going to a party. From the moment you enter, you greet people by saying “Hi, I’m John Smith. Please let me show you our latest deals of first line laptops that we have to offer …” Most likely you’ll soon be isolated in a corner, probably standing next to the snack table, because no one would want to speak with you. People go to a party –mostly- with a festive mood for fun, meet new people and have an enjoyable experience. For this same reason they go to Twitter, with a plus that they can also be informed, and that is the side that renders best results for promotional purposes.
Basically, click on Twitter login button with the following in mind. We should recur to Twitter to:
Learn how your niche is. Take Twitter search functions and tweet your keywords. Within minutes you can know about business trends and take a look at those aspects of greatest interest, concern, or motivation for consultations are on what you do.
Relate. Not only with sales leaders. Think of Twitter as a platform for ongoing professional growth, along with other websites such as Linked In and Plaxo and the rest of the social media. These are the most direct means to access material which is going to help plan strategic actions. Meet other colleagues and professionals, and, undoubtedly, your activity will be enriched by contributions from others.
Twitter’s also a useful tool to “scan” what your direct competitors are doing, in a much more dynamic and updated way by simply visiting their sites. See how they relate themselves and this will provide valuable information.
Learn what your potential customers think, what are market trends, what are your current needs and interests.
Open doors. Anyone who believes that sale process is a direct path between advertisement and the buying decision is wrong. Perhaps you relate to someone today, and this contact will result in a sale only after some time.
As shown, these actions are rather “passive”, but fundamental. You can do them without sending a single Tweet. The conclusion to be drawn is that to succeed in social networks, the ability to listen is essential. Firstly, get informed, and learn to listen. There will be plenty of time to tweet later.
Tags: Introduction, More, Sales, Through, Twitter
Posted in Microblogging |
twitter tutorials
all about twitter
Twitter adalah salah satu jejaring sosial yang lumayan menanjak drastis peningkatan penggunanya belakangan ini. kita bisa lihat atau dengar orang-orang yang membicarakan twitter, saya menggunakan media twitter untuk meningkatkan jumlah pertemanan dan sekaligus merupakan langkah yang bagus untuk mendongkrak SEO, tapi tidak lupa juga bahwa kita bisa bertukar informasi mengenai berita-berita terbaru yang terdapat di seluruh dunia dengan sangat cepatnya. Dan Satu hal yang penting adalah sekarang para pebisinis seluruh dunia mulai menggunakan media ini untuk mengembangkan / mempopulerkan bisnis mereka dengan promosi yang sangat-sangat minim biaya
Di bawah ini adalah video ilustrasi tutorial yang dapat bermanfaat untuk keperluan pribadi maupun bisnis .. Anda akan memerlukan Windows Media Player atau pemutar video yang kompatibel untuk melihat Video.
Windows Media Player Version 11 for Windows XP
Windows Media Player Version 10 for Windows XP
Windows Media Player Version 9 for Windows 98SE/ME/2000
Twitter Tutorials Video 01: Series Intro Dalam video ini saya akan memperkenalkan Anda kepada seri video Twitter dan memberi Anda mengetahui dan deskripsi singkat dari masing-masing video.
Twitter adalah salah satu jejaring sosial yang lumayan menanjak drastis peningkatan penggunanya belakangan ini. kita bisa lihat atau dengar orang-orang yang membicarakan twitter, saya menggunakan media twitter untuk meningkatkan jumlah pertemanan dan sekaligus merupakan langkah yang bagus untuk mendongkrak SEO, tapi tidak lupa juga bahwa kita bisa bertukar informasi mengenai berita-berita terbaru yang terdapat di seluruh dunia dengan sangat cepatnya. Dan Satu hal yang penting adalah sekarang para pebisinis seluruh dunia mulai menggunakan media ini untuk mengembangkan / mempopulerkan bisnis mereka dengan promosi yang sangat-sangat minim biaya
Di bawah ini adalah video ilustrasi tutorial yang dapat bermanfaat untuk keperluan pribadi maupun bisnis .. Anda akan memerlukan Windows Media Player atau pemutar video yang kompatibel untuk melihat Video.
Tags: tutorials, Twitter
Posted in Microblogging |
Twitter Launches PROMOTED ACCOUNTS
Twitter has been bringing revolution in the world of social networking with the series of serious updates. The new Twitter offers users with exciting new features that will let them make the most out of their Twitter experience. There has always been a lust of getting more and more followers on Twitter by accounts that were maintained by companies. Twitter now focuses on such users and offers the “Promoted Accounts” product for their convenience today.
The IAB Conference in New York is going to mark the unveiling of this innovative product. The process is pretty simple as stated by All Things Digital: business can now pay Twitter to be included in the “Who to Follow” feature provided by Twitter already. This is going to let brands have better visibility and therefore increased number of follower altogether.
The Promoted Accounts plan leaked a couple of months back when the concept was being debated amongst officials in Twitter. There were discussions related to the advantages and disadvantages of the very concept. The initiative taken back then has been developed into practice now. The Promoted Tweets are already going for $100000 so far and that is what drove Twitter to consider the “Promoted Accounts” option as well. Every brand desires to have more followers and better influence.
The Promoted Accounts will work the same as Promoted Tweets and the algorithms are going to decide the suggestions for users to follow. Users will have Promoted Accounts suggestions according to their followings already on the platform in order to make sure that everything that you get to have as a “Who to follow” option is of your interest in one way or the other.
Reporters tried to make something out of Twitter officials in order to have more details but it seems everyone has to wait for the IAB Conference due to get all the details.
Tags: ACCOUNTS, Launches, PROMOTED, Twitter
Posted in Microblogging |
What Can Be The Search Algorithm for Twitter Search?
I was searching for a post using Twitter search and it just came to my mind, what algorithm the search can use to give quality results. As of now, Twitter finds keywords in the text of the most recent Tweet. Often, the search results are repetitive or duplicate and not much relevant to the keywords. Jayaram, VP, Operations for Twitter (an ex-Googler) hopes to change all that by taking Twitter search beyond this, by looking at the pages people are linking to within their Tweets. A Twitter crawler will visit the links, index the page and then correlate that 3rd-party content with the Tweet itself. This should help make for more relevant Twitter search results.
This also made me think of more ways the algorithm can be set and I started comparing the organic search engine algorithms with Twitter search, and I have come up with these few assumptions.
Follower counts: I guess follower counts do not really matter as an important factor to be considered in the search algorithm. It really does not prove, if you have thousands of followers, you contribute quality tweets. And, if I have very few followers, it is not that my tweets are quality tweets.
Synergy of Tweets: I think the synergy of your tweets and that of your followers and that of your followers’ followers, should be considered as a factor. (In organic SEO – To have links on websites which have similar content and the link building strategy).
Groupies: Say, most of the employees of a corporate are on Tweeter and they follow one another, then this really forms a closed group with known people together exchange good, informative and quality tweets.
Tweet and URL Synergy: The synergy between the tweet and the web page that is linked in the tweet should matter. Just the case in PPC ads – the text ad and the landing page should talk the same thing.
Frequency of Tweets: You already know the more you tweet, the lower the tweet goes on your follower’s account and the lesser the visibility it gets. And the tweet gets diluted in the number of tweets you have.
Age of Tweet: The latest the tweet, the important is the update. But, how the tweet-bot will identify the spammy tweet to the original tweet is a big question.
Tweet Favorite: It will really add value to the tweet, if the tweet has been marked as favorite by other folks. Bookmarking?
Subscribing RSS: Yes, your tweets will be really important if you people subscribe them through RSS. People really will like you to know your updates instantaneously.
Keyword Density: The density of the keyword among all the tweets over a period of time can be considered as a factor. You may know a lot of information about the keyword and are tweeting about the same and the updates can be informative. Or should it consider the density of the keyword in that particular tweet?
Age of Tweet account: It does not matter when you created an account in twitter and when you have started tweeting. There can be many accounts which have been created and yet no tweets but, the handle can have followers. Tweets from such handles can’t be quality ones.
Re-tweets: Just to spam and get more clicks, there will be people who just re-tweet the same thing again and again. So, this has to be take care of and should not be considered for ranking. Rather it should be considered as spam. Also, linking the same url to different tweets should be spamming.
IP Address: It should note the no. of handles or IDs being logged in from the same IP address. People may have multiple IDs and would be using to promote their website using them. Such IDs need to be penalized.
Geo-targeted: Track the IPs of the users they are tweeting from or logging from. And show the results to the members who are searching from that geo areas. This way the results are geo-targeted.
Demographic profile: Twitter can have an advantage here over Google. They can target the ads or websites as per the demographic profile – age, gender, place, income etc.
These are just my assumptions and thinking. And I would like you to come up with your points and opinion as well to make this post very informative.
But one thing that is most important is, Twitter can be an enormous source of traffic to a website if it is handled well in the social media more so in Twitter.
Tags: Algorithm, Search, Twitter
Posted in Microblogging |
Try a Twitter Competition
When my partner advised running a competition to get more folks to visit our web site, I did not think it might work that well, I mean, who actually cares about competitions these days? Well, it seems many of us do and if you can add some price to it by giving something away that people actually want or is seen as valuable – you can actually rope in the attention and the customers.
Many companies offer free gifts in return for doing something really simple, but what about giving away something with business value? Well, many home businesses are fighting currently and as everyone knows, when a business is on the ropes, the first thing the owners usually invest in is a new brand or trademark, but would that really ‘sell’?
I looked into it and it would seem it works – and how!
Competitions are won and lost by the cost of the prizes, but value is extraordinarily subjective and if you manage to offer something that a company would likely have to spend a lot of cash on then you’re certain to make a ‘buzz’. In our case, we are offering a new trademark, essentially a new ‘brand’ and this may cost many thousands for some organisations.
The news is scattered with firms allocating many thousands of pounds on re-brands, who can remember ‘British Telecom’ transforming into ‘BT’?
And so it seems that a way to supply price is to deliver something that gives an unsubstantial worth. Let us take the ‘BT/British Telecom’ example. At the time is seemed like a breezy waste of cash, however there were massive benefits in its capability to be a global brand.
Just cutting off the ‘British’ has essentially authorized the company to prosper in nations aside from the United Kingdom and it is now a global force rather than simply a state one.
Andy Calloway is the director of SEO Training at Calloway Green Ltd, a web development and SEO consultancy in the West Midlands, UK. We provide a good range of SEO services and search engine optimisation to companies of all sizes.
Check out our Twitter Competition to see how you to win a new brand for your company, just by following Chris Green on Twitter!.
Tags: Competition, Twitter
Posted in Microblogging |
How Many Twitter Followers Do I Need?
Here’s an old parlor trick of SEO folks from the late nineties. The SEO agency would tell you that they would be happy to be paid on performance and then define “performance” as keyword ranking. They told clients they promised page one ranking on Google for a great term like “big yellow bananas in Tallahasee.” They achieved the ranking. And of course, client’s business didn’t change one bit. And SEOs developed roughly the same ethical image of heroin smugglers.
Then smart SEOs and clients said, “Let’s measure how much business comes from search. Our keywords may be on page one or page two or page five of the search engine results, but what really matters is this: looking at all the traffic that comes from search engines, are we getting more leads, sales, media coverage, voters, donors or members then we were before?”
Then a few years back we all started to realize that we need to pitch bloggers like we pitch reporters. In the day, blogger pitch plans had a crazy number of target bloggers: “We’ll e-mail 200 blogger for $5,000 and 500 bloggers for $10,000.” Then, (and I’d like to think Webbed Marketing was one of the first to figure this out) us online PR folks figured out that it’s really dumb and inefficient to reach 500 bloggers, but if we find the three or five or 10 most influential bloggers in any space and build great relationships with them, we have much more successful campaigns.
Now, social media is going through the same evolution in figuring out what to measure. A year ago people just said, “Get me some of that Twitter.” Then we all decided we need to set goals and track success. The easy way to do this is to set goals on number of followers. So, 150 followers is better than 50 and 1,000 is really great.
Well, maybe.
See let’s take it down to the business goal. If Oprah retweets you and drives 500 people to your Web site and you sell a lot of books, which is a great thing — even if she is your only follower. Now let’s say there is this guy John you have never heard of. But John has connections on Facebook with editors and analysts. And on LinkedIn, he’s connected to CTOs from Fortune 500 companies. And on Twitter, he is followed by your Governor. And when John talks about your products and services, your Web site traffic triples and your leads from your site quadruple. That’s what I’m talking about.
The bottom line? Tracking number and types of social media connections is important, but followers and fans don’t make payroll. Stick to the business goals. If social media is driving more sales, leads, media exposure, or whatever your core success metric is, then the program is successful.
Tags: Followers, Many, Need, Twitter
Posted in Microblogging |